Steve Bracknall is one of the most culturally relevant voices in grassroots football today. Built not on punditry or highlight commentary but on humour, character-led storytelling and the lived reality of British football culture, his audience trusts him because his world — Royal Oak FC, the touchline, the changing room — is real, not borrowed.
Eleven London represents Steve's commercial interests, connecting his platform — 744K TikTok followers, 653K on Instagram and 184K on Facebook, with a combined audience of 1.5M+ across social — with brand partners looking to tap into one of the most engaged, hardest-to-reach demographics in football culture today
Sports Direct World Cup 2026
This summer, Eleven secured Steve as the headline face of Sports Direct's World Cup campaign, launched the 5th June. Travelling between host cities and fan parks in a fully branded RV, Steve brings brands into the tournament through real-time, on-the-ground content — exclusive within sports and leisurewear, with the campaign open to additional partners across the tournament window.
Gripple
A season-long partnership securing Gripple as primary front-of-shirt sponsor of Steve's Royal Oak FC, running through the 2026/27 season. The deal spans brand visibility across Steve's social channels with collaborative content— a structured, multi-touchpoint partnership built for sustained brand presence rather than a single moment.
TV Licensing (BBC)
A campaign partnership with the BBC, delivered via RAPP, bringing Steve's character-led, football-fan persona to BBC iPlayer pre-roll content and social during the World Cup window. The work leans into Steve's natural reaction-driven storytelling — capturing authentic, fan-eye-view moments around the football.